Whitepaper: From strategy to innovation

Based on the combined expertise of the consulting companies creaffective and MBTech, this whitepaper shows how companies can structure and guide their innovation processes in order to get from abstract goals to concrete innovation challenges.

Following an actual case study from a client of creaffective we describe a method that allows you break down a corporate strategy into smaller elements, which can then be used as a starting point for the generation of idaes.

Please feel free to download the whitepaper for free.