Building blocks of your Innovation Culture

This e-book aims at decision makers from higher management who want to give their organisations a competitive edge through a distinguished innovation capability.

Based on 60 years of academic research and practical experience with companies we, creaffective, and our partner New&Improved want to shed some light on the key aspects you need to consider when building a sustainable innovation culture in your company.

Learn which of the 12 strategic action areas are most relevant to you and draw inspiration from case studies of successful (and not-so-successful) innovative efforts of other companies.

If you are interested please feel free to download the Executive Summary.

Upon request we are of course happy to provide you with the complete e-book for free. Just write us an e-mail at:

Innovation Culture Consulting

Sorry, this entry is only available in German.