Innovation Manager Program


The training is conducted over seven days (9:00 – 17:30) distributed over two blocks (4 days and 3 days) with a maximum number of 12 participants. The training will be facilitated by an experienced creaffective consultant.

Between an after the blocks each participant receives up to 9 hours of on the job coaching by the trainer.

Program Goals

In this practical in depth certification program participants build the skills and competencies necessary for filling the role of an innovation manager. An innovation manager supports innovation and innovation culture inside an organization.


  • learn the tools of an innovation manager on real cases and questions participants bring to the program
  • understand innovation from all important aspects: Person, process, culture and structure
  • learn and understand case studies from creaffective customers from different sizes, industries and countries
  • learn about good practices from pioneer organizations creaffective visited and interviews for our publications

Target group

Future innovation managers as well as senior managers who would like to support innovation in their divisions / areas.

Training Contents & Agenda

Block 1 (4 days)

Kickoff and personal aspects of innovation (0,5 days)
Getting to know the group
Expectations of participants: What are my tasks as innovation manager? How do I work? What resources do I have at my disposal?

Basics of Innovation (0,5 days)

Innovation: Types, layers and elements
The connection between creativity and innovation
Challenges regarding innovation
The conflict between innovation and daily business

The innovation manager as a person (3 days)
Skills of the innovation manager: Technical Know How, communication skills, facilitation skills
The mindset of innovation
Introduction to tools and methods of creativity and facilitation
Design Thinking
Lean Startup
Business Model Innovation
Rapid Prototyping

Block 2 (3 days)

Building a culture of innovation (1 day)
12 strategic action areas for building a culture of innovation
case studies of different companies regarding the action areas
prioritizing actions areas for BSH
developing an individual action plan for the prioritized action areas

The innovation process (1 day)
analysis of the current innovation process
prototyping an ideal process
clarifying criteria, gates and decision making

Innovation search fields and trend scouting (1 day)
classical project management versus innovation project management
trend and technology scouting
the process of defining innovation search fields
online platforms for innovation management


  • Interactive presentation
  • Individual exercises
  • Partner exercises
  • Group exercises
  • Rounds of reflections
  • Sharing circles
  • Case study work

This service can be requested on a demand basis. Please contact us for further information: