I am happy to announce that after two years there will be another Getting to Innovation Training at the European Chamber of Commerce Taipei on Tuesday November 20 2012.
The key facts in a nutshell:
Training time: 9:00 – 18:00
Training venue: ECCT building at 11F, 285, Zhongxiao E. Rd. Sec. 4, Taipei, Taiwan
Training language: English
Training Fee: NT$6,500 including lunch, beverages, training handouts & VAT
Target group: Leaders and project managers from all industries and functions that are interested in user-centered innovation. Both member and non-member companies of ECCT.
Number or participants: max. 12 people
In this practical hands-on introduction training you will practice, experience and immerse yourself into a systematic way of developing user-centered innovation. The Design Thinking approach of user-centered innovation puts the user and his needs and motivations at the beginning of the innovation process. Like this, products, services and business models that address central user motivations can be developed.
After the training you will have a first experience and understanding of user-centered innovation approaches and know what first steps to take for your company to increase its innovative strength. You will be able to apply elements of what you have learned to your daily work and make a positive impact on your team and the innovation skills of your organization.
The contents include:
- Factors of creativity, creativity as a process that can be deliberately organized
- The connection between creativity and innovation
- User centered innovation and other approaches to innovation
- Learn, practice and understand the key principles of creativity and behaviors of creative leaders
- Experience and learn the user centered approach of Design Thinking on a given challenge (this includes observing users in the field). So, we will actually go out into Taipei city to observe users related to our challenge.
- Practice thinking tools along the process to catalyze your creativity
If you are interested in signing up, please contact ECCT.
The Design Thinking approach of user centered innovation
There are different approaches to innovation and there is no definitely right or wrong approach.
Especially technical companies often start their innovation thinking with looking at technology and new ways of what to do with a certain technology. The user centered approach of Design Thinking starts with understanding and observing the user and a certain user context (for example in the area of transportation, food or home appliances) to uncover currently unaddressed or undiscovered user needs and motivations. This understanding and observing approach is very different from classical quantitative market research. Based on these insights ideas for solutions how to address these needs are generated. Of course these solutions have to be technical feasible and make economic sense for a company. However with user-centered innovation approaches, technical and economical feasibility are evaluation criteria not the starting point or the center of the innovation process.
Design Thinking generally follows an iterative process that can be divided into six steps (see illustration) that can be accompanied by a number of deliberate thinking tools to help an innovation team to structure their thinking.
Furthermore Design Thinking is also a cultural approach to innovation using innovation teams with members of diverse backgrounds and thinking styles. That means in Design Thinking an innovation team will consist of members from different departments and sometimes even include company outsiders that can contribute to solving the challenge.
Design Thinking also stands for a certain working environment: all the results of each step are visible (see illustration) using flexible materials and flexible stimulating rooms with enough space to be creative.
Most important Design Thinking is a creative mindset that includes a number of thinking strategies and values that can be found in creative people.
All these elements we will go into detail during the training.