Process models of creativity like Creative Problem Solving (CPS) and Design Thinking provide an explicit and flexible framework for individuals and groups to quickly develop, evaluate and then bring about the realisation of new ideas for a defined challenge. This makes it possible to find the right solution to a problem in a shorter space of time.
There are different schools of systematic creativity. Creative Problem Solving (CPS), Design Thinking and TRIZ-models are among the well-known and well researched models.
All models have in common that the separate the creative process into three blocks: - Clarification of the situation / the problem
- Transformation: Developing new ideas and solutions
- Implementation
Different creativity processes have a different history of how they came into being. Therefore they differ in their area of application and their terminology. However there are many similarities.
creaffective is proficient in all the above models of creativity to support its customers in the best way possible.
Use of thinking tools and creativity techniques
Process models of creativity help to navigate through innovation challenges. During the use of a systematic process of creativity thinking tools and creativity techniques can be applied.
Basic principles of creativity
All models remain rigid, mechanical and in the worst useless, unless the user applies the basic principles of all creative thinking: The separation of two phases of thinking, divergent (developing) and convergent (evaluating) thinking.
creaffective therefore places strong emphasis on helping its customers understand and internalize these principles of creative thinking and thus develop the "mindset of innovation".
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